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Film posters

All the game genres I know: 

  • shooter games

  •  action games

  • adventure games

  • action-adventure games

  • role-playing games

  • sports simulation games 

  • racing games

  • battle royale games

  • casual games.

All the tv show genres I know: 

  • news programs

  • commercials

  • weather forecasts

  • soap operas

  • sitcoms

  • chat shows

  • game shows

  • reality TV

  • medical dramas

  • crime shows

  • sports programs

All the film genres I know: 

  • comedy 

  • horror 

  • action 

  • sci-fi

  • romance

  • rom-com

  • thriller 

  • mystery 

  • documentary 

  • experimental

  • musical 

Identifying genre 

We researched into different features of different genres of film posters. I looked at lots of different film poster images online and these are the features I was able to identify from looking at posters from these specific genres and making notes on the similarities.

Film poster analysis

We were then asked to analyse three different posters from three different genres and label how they show their genre. I analysed Human Centipede from the horror genre, Dumb and Dumber from the comedy genre and Thor the Dark World from the action genre. I chose these films as I felt that they all clearly fitted into one specific genre and the posters clearly demonstrated this. I felt very confident with my end product and I also felt that this activity greatly helped with my knowledge of genre in posters as I had never considered how posters demonstrate genre before.

dumbanddumber.JPG
humancentipede.JPG

Action film posters: Explosion in the background, characters in fighting positions (i.e. fists up, holding weapon, etc.), use of the colour red, use of contrasting colors, protagonist in the center of the poster, use of mid shot or longshot. 

Sci fi film posters: A bright light in the center of the poster, purples, blues and greens, long shot, mid shot or head shot, futuristic/ abnormal costumes, aliens, title in the center of the poster, title all capitals.

Horror films: scared facial expressions, a small variety of colors with usually one main dominating colour, plain block colour background, only one character featured, all capital title text, extreme close up or close up or mid shot.

Poster analysis

In the second week of this unit we were given the brief to create a film poster for either the horror or comedy genre. I decided to create a comedy horror film poster with comedy being the main genre and horror being the sub genre as I feel that elements of both genres greatly complement elements of the other. I started the process by making a mindmap on elements of comedy horror films to help me identify the codes and conventions of this genre. I felt this was very effective as after I had made the mind map despite still not having one defining idea I felt that I now had a variety of ideas I could look at. 

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mindmap.JPG

I made a list of things that gross me out because a big element of horror posters is disgust and discomfort. One of the things I wrote on the list was meat feast pizza and I felt that not only was this the easiest option to acquire for my posters but I also felt that it was a really good theme for a story as I liked the idea of a horror film set in a pizza restaurant. I also liked the idea of meat feast as a title because the title worked well as a play on words for cannibalism. I wanted this idea demonstrated on the poster so that the disgust I feel for meat feast pizzas could be shared by the audience. Once I had a clearer vision about what kind of themes I wanted in my film posters, I wrote out a rough plot for the film to help me develop my ideas around the characters, mood and setting of the film. I wanted the plot to focus on a crazy pizza restaurant in Liverpool run by a group of cannibals who are capturing children and turning them into ground meat to serve to unsuspecting customers. The film would follow a group of scouse teenagers who, after one of their friends is captured by the crazy cannibals, must attempt to dismantle the pizza company and save their friend Pete before he is made into pizza meat. 

Once I had a clearer idea of the characters and setting of the film I planned out my film posters. I planned out five character posters to shoot so that I would be able to pick my favourites after the shoot.I mostly stuck to the original ideas however some had to be altered due to settings, props and the models discretion. For example, the original character poster for Crazy Shelly featured her behind a pizza shop, holding a blood covered pizza slicer threateningly to the camera in one hand and a cigarette in the other. However I couldn’t find a pizza shop that would let me take photos on the premises in time for the shoot so I filmed outside the Cambridge Junction’s fire exit as I felt that it looked similar to the fire exit of a cheap pizza shop and I also liked the black walls as black backgrounds are a common feature in horror posters due to the sense of mystery and fear black connotes. Fortunately, this worked well, however for the future I would have wanted to plan ahead of time because I think the till shot would have been more effective. For Big Al’s poster I also had to make some changes as the model/actor playing Big Al was late to the shoot and by that time we had got a lot of fake blood and germs on the pizza from shooting earlier shots with the bloody finger sticking through the pizza so it was it was no longer safe for human consumption. I planned the girls posters also having Amy’s character poster showing her shocked/ disgusted with blood splattered on her face, Jess’s character poster showing her pointing a pair of bloody straighteners at the camera and Liv’s character poster showing her texting on her phone with one hand and using a gun with the other . I experimented with all these poses and more. However Liv’s poster was my favourite so ended up being the final poster of my trio. 

Before I went on to shoot my character posters I started the pre production documents so that I was able to carry out the shooting process safely and legally. I also created a moodboard by browsing photos of my original poster concepts on google images. I found this really helped me see the kind of outfits, settings and props I wanted for my film posters as well as giving me different ideas of poses and positionings for my posters and giving me a clear vision of my film posters’ colour scheme and aesthetic. This was the finished mood board: 

moodboard.JPG

The pre production documents made me start thinking about where I wanted to take my film photos so I spent time this week scouting locations. I also briefly practised taking photos using a camera on the school site so that I understood how to adjust ISO, aperture and shutter speed. However I felt that I could have spent more time practising with the camera and watching some youtube tutorials as I do not feel fully confident using the camera before I shot my photos due to issues I encountered later when shooting. I found this filling in the pre production documents was a bit tedious but did not come into any major challenges with this part of the project. With shooting however…. This was a whole different story.

 

I found shooting to be the most challenging part of the process as when I was out in the world with the wolves and the hills road students it was much more difficult to cope with the curve balls that were thrown at me. My main challenges with this stage of the process were camera skills, finding props and time management. Whilst I felt very confident with the end results of the posters, I ran into a few issues when shooting the photos finding the props. For example, a big issue I struggled with was finding props that stayed inside my budget with the most challenging example being getting a pizza within my budget. I had a very low budget of approximately £5 as I began the process with a very depleted bank account due to my own irresponsible spending habits. This meant that a medium meat feast pizza from pizza hut (£18.99) was well out of my budget. I solved this issue by purchasing a medium meat feast pizza from sainsbury’s (£2.35) and then asking the pizza hut on my road if I could have a pizza box for free which they thankfully said yes to. For the rest of my props I used things that I already had inside my own house. This did not come without its challenges either, an example of this being the apron. My film had two chefs which each needed their own red apron, however I only owned one red apron. I solved this problem by editing the text which read ‘her ladyship’ off the male chef’s apron and keeping it on the female chef’s apron. I really liked the text on the female chefs apron as I liked the irony between her dirty demeanour.

Another big issue I encountered was discovering that the camera had been on video mode instead of photo mode the whole time! The fact the camera had been in video mode made me feel stressed but I then knew what I needed to do to fix my problem so I emailed my teacher to ask for an extra hour of time to take photos and I then emailed my models to ask if they were able to reshoot the photos. Thankfully both parties said yes so I was able to take new photos which was actually a positive as I now had a much clearer vision of what posters I wanted to take. 

I think I did photoshop well as I was able to successfully edit out things I didn't want in my poster with the spot remover tool i.e nail varnish on Big Al, logos on jumpers, writing on Big Al’s apron, A distracting spot on Crazy Shelly. I also used the colour balance tools to give my posters a more retro look by increasing the yellow in them and I changed the brightness and contrast to make the poster look more defined. I used the steel tongs font for the informative text at the bottom of the poster as this is a defining feature of most film posters but for the title I chose a more cartoonish red font as cartoonish fonts are common for comedy horror posters and the colour red is used in all of my posters as a defining theme. However I think I could have improved my time management skills by keeping my vision for my theatrical poster in mind when taking photos as my original idea was not viable with the photos I had; I cropped out the tops of some peoples heads and arms and had very few full body clips. This meant that the idea of having the group of teens all branding comedic weapons (e.g. a hair straightener, a high heel, a bottle of fake tan and a bottle of wkd). The teenagers would be cut out and placed in a pyramid formation as this is a common feature in horror film posters. I planned to have the background as plain black to emphasise the horror genre however when I tried this on the real poster I felt it didn’t give my desired look. 

I think I met the client requirements as my film poster had both elements of the horror and comedy genre clearly displayed throughout. For example in my character posters I had Liv holding a gun to the camera to show the horror element but also putting on lipstick nonchalantly in the same shot to show the horror element, Crazy Shelly holding a blood covered pizza cutter to show the horror genre but having a cigarette in her mouth and apron that said ‘her ladyship’ to demonstrate the comedy genre and for Big Al I had him doing a ‘Kubrick Stare’ to show the horror genre but danglingling a slice of pizza juxtaposing the comedy element. 

I think my posters are suitable for professional use because the photos are good quality, the models are all in character and the props are all fitting for the movie’s premise. 

meat feast.JPG

In ZombieLand Double Tap’s theatrical poster they use the last names of the actors and actresses to gain the audience’s attention however I was not able to access any famous actors for my film poster due to personal reasons so I instead decided to use a film review quote because this is a common feature in horror comedy posters for example this is a common feature in film posters for Edgar Wright’s comedy horror films which made him a prominent name in the industry. Zombie land has all its main characters in it’s film poster however I only have one character. This is 

because when I shot with all of the characters I felt that the main aims of the film were very difficult to see and also due to my models lack of prior work experience some of them struggled to stay in character when working in a larger group. However, I do not feel that this is a major issue in the final posters quality as I think that the single character theatrical poster still displays the film’s genre, subgenre and main themes and is not negatively impacted by this difference. However, I would have liked to have improved on my photoshop skills or started earlier with the location scouting so that I could have had the background also display the genre, subgenre and main themes as I feel Zombieland’s background adds a lot to the poster, greater impacting the audience therefore, whilst mine adds very little. 

character posters.JPG

For my character posters I had the same text in the same position to give the character posters a feeling of continuity. I also had a red prop in each poster for the continuity as well and also because I wanted red to be a main theme in my film due to its links to the horror genre (i.e blood, fear, etc), i used red text throughout the campaign for the same reason and I felt that this worked really well. Zombie land uses different coloured backgrounds for their character posters however I did not have the photoshop skills for this so I kept with a realistic background. However in future I would want to use more cartoon background to demonstrate the film’s stylised elements. 

For my teaser poster I needed to have one main object that represented the film. As the main concept of my film was a pizza place that sells human meat on their pizzas so i felt a finger on a pizza demonstrated that perfectly. I wanted a cheap fake nail on the finger because I wanted my film to be set in Liverpool and those are very popular with scousers. 

teaser.JPG

I also feel it helps date the film as something of current times as fake nails are something new. I put blood on the pizza box to further demonstrate the gory elements of my film whilst zombie land used flames to demonstrate the destruction and action elements of their film. I put a tagline at the top of my poster despite that zombie land did not as my fil unlike zombie land is not part of a well known franchise. Zombie Land's first film’s teaser poster (as shown) does have a tagline because a tagline is required (generally) to make an impression on the audience and build hype around the film.

I think the main improvements I could make would be to practice more with the cameras and photoshop so I could complete things in a shorter time frame and with less stress as I really struggled with these when making the poster campaign. I also would have liked to do a faded border around my posters as that’s a common theme in comedy horror and just horror film posters as it creates a sense of brooding tension, mystery and doom and I think I could have utilised online tutorials to help me create more effects like these. 

To summarise I am fairly happy with my final poster campaign despite a few changes with the effects but if I did it again I would spend more time planning so I could utilise my skills better. 

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